This partnership will combine our programmatic expertise with Autovia and Haymarket Automotive’s first party data to provide advertisers with an innovative digital advertising solution.

Autovia and Haymarket Automotive – combined owners of powerhouse brands including Autocar, Auto Express, Carbuyer and What Car? – are specialist automotive market leaders. They will combine their unique data sets to offer clients best-in-class data-driven advertising solutions on the open web and other digitised channels.

By offering dynamic connected media delivery against highly targeted audience signals from the publishers’ data in real-time, advertisers can precisely target active in-market buyers.

They will be offered cross-channel opportunities using newly digitised platforms in new advertising formats. These will include geo-location technology delivering relevancy through digital out of home (DOOH), as well as connected televisions (CTV).

This collaboration will revolutionise automotive advertising

This unprecedented and unique collaboration comes ahead of Google’s upcoming changes to third party cookies, and is set to revolutionise automotive advertising.

The collaboration also comes as the industry is undergoing a once-in-a-century change towards electrification, with new brands competing for market space against traditional original equipment manufacturers, and customer buying habits and requirements changing each year.

More so now than ever, we are seeing the deprecation of the cookie light a fire under brands wanting to know they can still hit their target audience. And that’s what we are seeing here with this partnership.

There is a strong interest from car brands looking to launch marketing campaigns that can reach car buyers efficiently. With a qualified pool of audiences and Crimtan’s ability to deliver the most relevant messaging across a customer’s lifecycle journey, we are confident that car brands will see an improvement in their marketing investments.

For APAC car brands and publishers, this is a model that can help future proof digital advertising efforts. It’s a perfect way to pool data and more effectively reach potential buyers.

Especially in the auto industry, we know that purchase windows for car buyers range anywhere from one to four months with multiple touch points along the way. This robust in-market data and our cookie-less targeting solution when combined can be leveraged to attract potential buyers no matter what stage of the lifecycle they are in.

Joshua Wilson, Commercial Director, JAPAC

Our first party publishing data is unique as it understands every user’s journey and we are able to share this insight and service with prospective advertisers.

As a result, our customers can take advantage of a simple and effective way to deliver timely and relevant messaging to their target audience as they take their next steps in the car purchase journey.

Chris Daniels, Chief Revenue Officer, Haymarket Automotive

This deal puts us – and therefore our clients – on the front foot, ready for when the Google third party changes come into force next year. By working together with Autovia and Haymarket Automotive, we are ensuring that we have a future-proofed first party audience offering ready-for-market

Paul Goad, CEO

The post Why Crimtan has partnered with automotive media giants Haymarket Automotive and Autovia appeared first on Crimtan.

We partnered with the NORA Network: National Online Retail Association to answer these questions in a live webinar that took place on the 18th June. 

In this high value session we discussed the new challenges and opportunities in attribution with a panel of expert guests, including our Global Product Director, Andy Houstoun, Sven Lindell, Chief Marketing Officer at Winning Group, Angus McDonald, CEO at Barbeques Galore, and Steffen Daleng, CMO at Booktopia.

If you missed the live webinar, we’ll send you a link to the recording when you enter your details below.

Here’s a taste of what you’ll learn in this hour-long discussion:

• In this multi channel world, how do you match activity that you’re doing in the digital world or in an offline world, and make sure you understand the true impact across each of your channels?
• Why focusing on efficiency metrics no longer works, and why instead you need to be able to adapt quickly.
• Why so many brands are now investing in digital advertising, and what they need to be aware of. 
• Why it’s so essential to ensure a customer buying online from you for the first time has the right experience. 
• And how to balance increased demand in exceptional times, with ensuring that every customer has the perfect experience at every touchpoint.
• How to leverage advertising at the right moments in the customer lifecycle to increase your customer lifetime value.
• Why the businesses that adapt well in exceptional times are the ones who work to an evergreen budget that’s scaled based on what the business can afford.
• Why there needs to be a board-level mindset change on last click attribution.
• How there has to be an element of a multi-touchpoint customer engagement to deliver good last click attribution. 

To find out the answers to these points and more, get your replay link and watch now.

The post What will digital marketing look like post-COVID-19? Watch our free webinar now and find out appeared first on Crimtan.

In this video, Crimtan’s Head of Travel, Katarina Kljajic, explains how the right approach to privacy and the right strategies combine to help marketers reach web users all along the travel lifecycle and drive sales.

You’ll get an expert insight into dynamic creative, focusing on best practices and the power of combining data with personalised dynamic ads. And learn how combining rich data ads, served at the right time, to the right user, on the right device, is the answer to any successful campaign.

Want to learn more about the best practices of dynamic creatives? Contact your nearest Crimtan office via email or give us a call.   

The post Webinar: The Importance of Dynamic Creative in Travel Campaigns appeared first on Crimtan.

Following on from the success of our first ever data science event last year in partnership with Cardiff University, we have decided to do it again on Wednesday 17 October.

Join us at The Royal Institution of Great Britain in London, as we explore the key topics surrounding analytics and digital marketing. During the afternoon, our Product Director and Analytics Lead, will explain how to use data to drive the right experience for customers and gain maximum lifetime value. And why statistical techniques is the key to unlocking the customer lifetime value.

You’ll also learn how new site visitors analysis and customer loyalty insights can be used to improve the effectiveness of display marketing, and why we need a better alternative to the third party cookies, so marketers can successfully address the entire consumer lifecycle.

Discover how new research shows how advanced statistical techniques can identify which customers are most loyal, so you can retain them and better understand lifetime value. As well as, learning what a change point is, and how advanced time series analysis techniques help to identify change points and attribute them to marketing events.

The afternoon’s agenda

1:30-2:00pm – Registration

2:00-2:10pm – Welcome and housekeeping

2:10-2:30pm – Estimating customer value throughout the lifecycle

2:30-3:00pm – Time’s up for 3rd party cookies

3:00-3:15pm – Break for coffee, tea & refreshments

3:15-3:55pm – Discover your most loyal customers

3:55-4:35pm – Deciphering internet traffic patterns

4:35-5:00pm – Panel Q&A

5:00 – Networking

Secure your place now by registering. Or if you want to find out more, visit our eventbrite page.

Register

The post Join our free event and find out how to unlock customer lifetime value using advanced statistical techniques appeared first on Crimtan.

We’ll give a live demonstration of how an agency can very rapidly become expert at building intelligent, dynamic display ads regardless, of which programmatic platform you wish to use.

You’ll learn more about how personalised messaging works, and the ways it benefits advertisers – and users. We’ll take a look under the hood at what data you need to drive dynamic creative, and where to find it. And we’ll take you through real-life case studies to show how data can be used in to make display advertising more relevant to the user – improving engagement and response.

Here are the full details and agenda:

Date: Thursday, September 20.

Location: Mondrian at Sea Containers, 20 Upper Ground, London SE1 9PD

Agenda

9:00am Registration and breakfast.

9:30-9:45 Welcome and opening remarks.

9:45-10:15 An introduction to dynamic creative.

10:15-10:25 Break for coffee.

10:25-10:55 Live demonstration of how to build dynamic creative.

10:55-11:15 Special Guest Speaker – Matt Rhodes, Head of Digital Strategy at WCRS, with Luke Westland, Founder and Managing Director of Scenestealer.

11:15-11:30 Questions and wrap-up.

If you’re interested in joining us, simply click here to register. 

The post Join us for a creative breakfast briefing in London appeared first on Crimtan.

To explain exactly what retailers need to do post-GDPR, and how you can turn it into an opportunity for your brand, we’d like to invite you to one of our two breakfast events in London, at the Hospital Club in Covent Garden on June 26 and Manchester, at the King Street Townhouse on June 28.

What will you learn at the event?

Both events have the same agenda. Coffee and pastries are available from 8:30am and the event will start at 9:00am.

9:00-9:15 – Welcome and opening remarks

9:15-10:00 – Customer lifecycle and campaign planning in a post-GDPR world
(Rob Webster and Andy Houstoun, Crimtan).

• Many retailers are still confused about GDPR and the right approach to take. Lifecycle marketing strategies involve branding, prospecting and retargeting, so how can you use personal data to make these work effectively? At the same time, campaign planning can utilise non-personal data to run highly efficient display marketing strategies where personal data is scarce. This presentation will explain how you can get the balance right and ensure even better performance in the future.

10:00-10:10 – Break

10:10-10:40 – Emerging Tech Trends 2018
(Gareth Rees-John, Multichannel Director, Arcadia).

• This presentation will look at how Tech Cycles will affect the future for retailing and what it means for your business. Topics include, the end of the smartphone, why AI is already a thing and how biology is a tech platform.

10:40 11:00 Panel Q&A
followed by networking opportunities

To register for a place at either event, simply click on the location below and we’ll be in touch.

London

Manchester

The post Join us for breakfast and find out how GDPR has changed the way retailers need to approach display marketing appeared first on Crimtan.

We’ll be hosting our Retail programmatic in a post GDPR world breakfast briefing in London on the 26 June and Manchester on the 28 June, both lasting from 8am-11am.

At the event, our Chief Strategy Office Rob Webster, and our Product Director Andy Houstoun will explain the retail customer lifecycle and how to plan your digital advertising campaigns in a post-GDPR world.

This will be followed by our guest speaker Gareth Rees-John, Multichannel Director at Arcadia, who will look at how Tech Cycles will affect the future for retailing and what it means for your business. You’ll then get the opportunity to question all the speakers at a panel Q&A session.

We’ll also provide breakfast pastries and drinks, and you’ll have an opportunity to network with the speakers and other attendees before and after the talks.

If you’d like to join us at either date, please click the link to event you would like to attend. We look forward to seeing you there.

London

Manchester

The post Join us for breakfast (and retail digital advertising advice) appeared first on Crimtan.

More than 6000 delegates explored new ideas and business opportunities while 180+ digital thought-leaders shared their knowledge, providing more than 100 hours of engaging conference programme.

Our presentation, “Using data to unlock audiences and improve campaign effectiveness” was made by Crimtan’s Managing Director Paul Goad. Paul talked about how targeted advertising has come of age and that by using the right technology and the right data advertisers can deliver relevant messages that enable brands to engage with their potential customers as well as driving response. The delegates also learnt the latest developments in how data and technology combine to provide new opportunities for brands online.

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