All marketers need to understand which activities are working, which channels are generating leads and where conversions are coming from. But getting visibility on this information can be tough, and it can be difficult to know where to start.

With budgets being cut and marketing scrutinised, you need to make sure that every penny counts. So knowing how your marketing campaigns are truly performing, and what return on investment they’re giving you, is essential. 

Crimtan’s Total Media Attribution can solve this problem, empowering you with the insights and data you need to prove marketing effectiveness and plan future campaigns with exceptional results. Download our guide to get started today.

The post Predicting the future: The data marketer’s guide to accurate attribution appeared first on Crimtan.

Last July, more than 1,000 companies boycotted Facebook as part of #stophateforprofit. The campaign called on businesses to pause advertising for a month, and major brands – including some of our clients – did just that.

This presented the perfect opportunity for us to A/B test whether Facebook ads actually make a difference on underlying revenue. To find out, we compared sales for the month of the boycott with a prediction of what sales would have been had brands continued to spend with Facebook. We used the last three years of Google Analytics data to produce a prediction. 

And the results were so surprising that we had to run the numbers several times to prove it to ourselves:

Incredibly, switching off Facebook had no discernible impact on bottom line revenues for the brands in the dataset.

So could the money they’re spending on Facebook (globally, in 2019, brands spent nearly $70billion on Facebook ads) be pointless? Could they have earned exactly the same money without wasting this budget?

To find out – and to discover why – download our free whitepaper now.

The post Is paid social marketing pointless? Download our free whitepaper and find out appeared first on Crimtan.