Webinar - Crimtan https://www.crimtan.com/insights/webinar/ Intelligent lifecycle marketing Fri, 20 Oct 2023 14:11:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.1 Webinar on-demand: Building long lasting brand success with DCO https://www.crimtan.com/insights/webinar-on-demand-building-long-lasting-brand-success-with-dco/ Fri, 20 Oct 2023 13:55:28 +0000 https://www.crimtan.com/?p=4451 How can you capitalise on the power of DCO and how do you get started with using it in your marketing campaigns? 

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]]> With Dynamic Creative Optimisation (DCO), you can adapt your messaging and creative to specific audiences, locations, environments, and beyond. Creating millions of versions of ads, tailored perfectly to the individuals viewing them.

It’s what every marketer wants, but how can you capitalise on the power of DCO and how do you get started with using it in your marketing campaigns? 

Catch up with our latest webinar from Crimtan directors Frank Cheng and Josh Wilson who are joined by Esther Tan, Global Director of Marketing at Plaza Premium Group, to learn more. 

What the session will cover:

  • The difference between dynamic and static creative
  • Creative ways to make the most of DCO
  • Where DCO sits within your customer lifecycle
  • What a successful DCO campaign looks like

Watch on demand 

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]]> How to future-proof your advertising: Consented marketing beyond the cookie https://www.crimtan.com/insights/how-to-future-proof-your-advertising-consented-marketing-beyond-the-cookie/ Fri, 23 Jun 2023 09:26:14 +0000 https://www.crimtan.com/?p=4128 The cookieless future is already here, so how can you ensure your marketing campaigns continue to achieve optimum performance and return on investment?

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]]> The cookieless future is already here, so how can you ensure your marketing campaigns continue to achieve optimum performance and return on investment?

Watch our latest webinar on-demand, where our Chief Commercial Officer Andy Houstoun and Global Marketing Specialist Storm Tussey (PhD) discuss the challenges and opportunities of the post cookie world, and how to maximize your first party data.

We’ve also recently  published a whitepaper on this very topic: preparing for success in a post-cookie world. If you would like to learn even more on how to navigate the cookieless world, you can download the guide for free here. 

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]]> Going beyond viewability: Understanding and utilising attention time testing l Watch on-demand https://www.crimtan.com/blog/going-beyond-viewability-understanding-and-utilising-attention-time-testing-l-watch-on-demand/ Thu, 01 Jun 2023 15:08:29 +0000 https://www.crimtan.com/?p=4103 There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.

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]]> There’s no denying that viewability is a key metric when looking at your advertising campaigns. But it doesn’t always mean people are actually paying attention to your ad, or are even seeing it.

We may be scrolling on our phones or talking to a friend whilst a desktop ad shows, which technically counts as “viewable” to industry standard. Even though we have no idea what was being shown on our computer…

That’s where attention time comes in.

When you invest in paid digital advertising, you aren’t just bidding for the digital real estate – you are competing for the attention of your ideal customer. And the biggest challenge is how to effectively measure this attention. 

Catch up on-demand today to understand how to measure attention time, the potential rewards of doing so, and how to optimise every penny spent on your advertising. 

Sound good? Watch Now. 

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]]> Catch up now: The programmatic insight webinar series https://www.crimtan.com/insights/catch-up-now-the-programmatic-insight-webinar-series-2/ Tue, 02 May 2023 16:03:13 +0000 https://www.crimtan.com/?p=3962 We invited marketers from all around the world to join our insight webinar series, hosted by programmatic and product experts Joe Mountford and Joanna Evenden. Have you watched them yet?

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]]> The post Catch up now: The programmatic insight webinar series appeared first on Crimtan.

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