The benefits of programmatic advertising and working with a TAG accredited partner

Did you know that by 2026 it is predicted that 86% of all digital advertising revenue will come from programmatic advertising. So it is vital to get ahead of the game to truly understand the value of programmatic and the benefits it could bring to your business.

As programmatic ads are scalable, they can yield impressive results regardless of your budget or the size of your company. By setting a maximum campaign spend, you’ll always come in on budget, and with millions of ad spaces being sold by the second, your campaigns will have a much larger reach compared to other forms of advertising.

And as the reach is maximised, so is the level of targeting. Multiple different factors can be segmented and used to target your audience, such as location, behaviour and even the weather. Take this as an example; if pollen count is high in a particular area, hay fever medication can be targeted to that specific location. What’s more, as all programmatic data is analysed in real-time, you can immediately see the impact of your campaigns, allowing you to make adjustments as you go to achieve maximum ROI.

So how can you get started? Working with an expert programmatic partner like Crimtan enables you to reach and target your ideal audience, getting your campaigns in front of the people most likely to engage with your brand and buy your products, whilst remaining compliant with global privacy laws and upholding best practice in brand safety.

We’re proud to announce that we’ve once again been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) for our commitment to compliance and brand safety standards. This award recognises that Crimtan meets industry best practices, giving you the confidence that all programmatic advertising managed via our platform will never be associated with content that could jeopardise your brand reputation.

We work with brands to create powerful campaigns that grow the value of online sales, increase in-store footfall and increase customer lifetime value, supported by exceptional expertise and customer service. To maximise the return on investment of your campaigns and incorporate programmatic advertising into your marketing plan, get in touch with our experts today.