Crimtan and Plaza Premium shortlisted in the 2023 AdExchanger Awards

We’re pleased to announce that we’ve been named as a finalist in this year’s AdExchanger Awards alongside Plaza Premium Group (PPG) for Best Overall Use of Programmatic in a Marketing Campaign.

PPG wanted to elevate awareness, drive growth and increase ROI across North America, South America and Canada. Focusing on their core product, Plaza Premium Lounge, and targeting the family, business, luxury, economy, health and value-seeking markets.

Through our ArchiTECH platform, a single tech stack that integrates DSP, DMP and DCO, variations of the campaign copy, creative and CTA were pulled dynamically from a data feed and populated in real-time according to the traveller’s persona, intent, and nearest airport lounge location, tailoring the ads to the individual segments at any given time. And the results spoke for themselves: 

  • The campaign achieved a positive ROI of 2.4 for Plaza Premium Lounge.
  • New customer rates grew 37% in the first month of the campaign.
  • The highest new customer rate in any campaign month was an exceptional 187% in the US market.

Following the success of the test campaign, PPG have since appointed Crimtan to promote further products, such as their Aerotel airport hotels and Allways airport meet and assist services, targeting the global market with multi-language campaigns. 

“We’ve already seen major success in acquiring and converting new customers. Because of the nature of the travel industry, Crimtan’s speed to market and flexibility allowed us to pivot to changes quickly and efficiently. We’re looking forward to partnering with Crimtan further in 2023 as we continue to grow our business, brands and product offerings.”

Esther Tan, Global Director of Marketing, Plaza Premium Group

The winners of the award will be announced at a ceremony in New York City on 26 September.

You can read more about the Plaza Premium campaign here, or get in touch to speak to our experts about how to improve the performance of your programmatic campaigns.