Product Bitesize Series: Episode 01
In the first episode of our product bitesize series our very own Product Manager, Joanna Evenden, and Client Services Director ANZ, Lauren Crosby, share with you what incremental value testing is, how it works and run through a case study showcasing the impact of measuring incremental value.
If you want to find out more about how measuring incremental value can can transform your marketing planning and help you make the most of your marketing budget, please get in touch.