In this guide, we’ll walk you through how to run a successful Black Friday campaign, our predictions for this year’s event (and beyond), and how to continuously update your approach so that you’re never left behind in the Black Friday shopper’s rush.
Leveraging DCO to amplify your campaign performance
As a retail marketer, you understand the importance of both finding and converting new customers in order to grow your brand, as well as nurturing existing customers to ensure they keep coming back.
Which is why, here at Crimtan, we’ve created the ultimate retailer’s guide to programmatic advertising. Arming you with the insights and expertise to build a fully functioning e-commerce customer lifecycle, to nurture even more customers into even more purchases.
All marketers need to understand which activities are working, which channels are generating leads and where conversions are coming from.
The global boycott of Facebook this summer gave us the perfect opportunity to test the true incremental value of paid social marketing spend – with surprising results.