From this insightful webinar we’ve pulled together the key takeaways so that you too can use programmatic advertising to boost your applicant rates and position yourself as a strong employer brand.
Are you using GA4? If so, find out five common mistakes you need to avoid.
In this article we explore why CTV is taking over from linear TV ads, and how to run a successful CTV ad campaign
Lambeth Borough Council worked with us on a campaign to help them communicate with and understand the views of their community, and give residents the opportunity to have their say on the proposal.
Supporting local governments with programmatic audience targeting to ensure no one is left behind during the cost of living crisis
Crimtan and Plaza Premium shortlisted in the 2023 AdExchanger Awards for best use of programmatic in a marketing campaign
Clicks and relevant metrics have always been an important benchmark to help advertisers evaluate the impact of their digital ad campaigns.
If you’re unsure of the difference between Google Display Network and programmatic advertising, you’re not alone. It’s a common misconception that these two platforms are the same, but in fact they each have their own advantages and disadvantages. Understanding this distinction will help you make better decisions for your campaigns and ensure your digital ads are performing to their very best.
Retail media isn’t new. Point of sale messaging has long been a marketing staple for retailers. But, thanks to the rise of digital, today it offers far more potential – from digital in-store signage, to ecommerce platforms.
Since its launch in 1994, programmatic advertising has gone from strength to strength. Today the industry is estimated to be worth $7.38 billion. But what about the future? In a world – and industry – that is changing fast, how can you keep up with the latest developments and ensure that your campaigns continue to deliver the results you need?
Are you curious about how chatbots might change how we work? Find out what ChatGPT is, and how it will impact the programmatic industry.
Did you know that by 2026 it is predicted that 86% of all digital advertising revenue will come from programmatic advertising. So it is vital to get ahead of the game to truly understand the value of programmatic and the benefits it could bring to your business.
According to the Office of National Statistics, retail sales volumes fell by 3% between 2021 and 2022. As trusted programmatic partners for the retail industry, we’ve helped our global retail clients achieve exceptional marketing results, even as budgets get tighter.
Our Chief Commercial Officer Andy Houstoun joined Simon Moore, Director of Marketing at Dreams, on Retail Gazette’s latest podcast discussing all things omnichannel advertising to maximise any campaign’s impact.
Are you running, or planning to run a DOOH campaign? Make sure you avoid these five expensive but common mistakes.
Want to ensure your programmatic ads are REALLY working? Find out why you need to use our Incremental Value tool.
What marketing goals are you working towards in your display campaigns? Find out why you should switch from CPA to CLV, if you haven’t yet done so.
Has the demise of the third-party cookie pushed you further into a walled garden? Find out why this could be a mistake, and what you should do instead.
Travel is back! But with all the pent up demand, how can brands stand out and attract travellers? Here are five ways travel brands can leverage programmatic DCO.
Considering adding pre-roll ads to your marketing strategy? Find out how they work, how you can use them in your marketing campaigns and five things you need to do to make them effective.
The biggest problem every marketer faces is knowing where to allocate their marketing budget. Find out how Total Media Attribution solves this problem in a unique way.
Are you measuring the wrong metrics in your marketing campaigns? Find out the four common mistakes marketers make, and why they are so dangerous.
Are you measuring the wrong metrics in your digital marketing campaigns? Find out why last click attribution doesn’t work, and what you need to be doing instead.
Last week Google announced that it is yet again delaying the plan to abolish third-party tracking cookies – this time until at least 2024. But what does that mean for advertisers and what should you do now?
Increasingly, legislation is impacting global digital advertising campaigns. So how can brands prepare for changes – and still run successful campaigns?
Find out why the best performing campaigns are informed by data-driven insights, alongside great creative that really speaks to your audience.
Find out why are delighted to announce a unique partnership between Crimtan and automotive digital publishers Autovia and Haymarket Automotive.
What are the benefits of dynamic creative? And how can it help you to be more relevant to where your customers are at in their lifecycle? Joshua Wilson shares four key benefits to dynamic creative, and demonstrates how it can work powerfully throughout the lifecycle with a successful example from an Australian coffee brand.
Wondering how programmatic works, or whether it is right for you? We’ve put together an introduction to programmatic advertising and the technology that makes it work.